Our Story

OUR BELIEF

Our community and team are crucial to our success, and we value diversity and inclusivity above all else. We believe that everyone has something unique to offer, regardless of their background, identity, or preferences. We are continually inspired by the ideas, talents, experiences, and passions of our beauty professionals and business partners, which promotes creativity and innovation in our selection of beauty products and masterclasses.

OUR STANDARDS

We’ve got your back.

All of our beauty products have been carefully vetted, tried, tested, and loved by our amazing brow and lash experts, as well as by the most influential beauty professionals and influencers worldwide. With us, you don’t have to worry about keeping up with the latest trends, finding the right products, or investing too much time and money. Our platform enables beauty professionals to focus on what they love while staying up-to-date with the latest trends, learning new techniques, and discovering the right products to enhance their skills and take their business to the next level. At Beautifeau, we measure our happiness by the joy and success of our beauty professionals.

We care.

We prioritize building long-lasting and mutually beneficial relationships with our beauty professionals and business partners. We invest in our community and provide support to help them improve their businesses, fulfill their passion, and achieve their dreams. We believe in treating others with the same care and respect we show our own sisters.

Once upon a time, the sisters Illy & Eileen stumbled upon a beauty technique that would change their lives forever. In early 2019, while traveling through Russia and Ukraine, Illy discovered the solution to her unruly and downward-growing eyebrows: Brow Lamination. However, the technique was not yet available in West-Europe, prompting Illy to journey to Ukraine to learn it herself.

Coming from a family of strong and caring women who empower others to reach their full potential, Illy and Eileen saw an opportunity to share their newfound knowledge with the world. During their travels, they discovered a plethora of beauty trends and products that were not yet available in Europe or only partially available. Realizing the long and arduous process of finding and testing these products individually, the sisters came up with the idea for Beautifeau: a platform that curates and offers only the most results-driven and highly-rated beauty products incorporating revolutionary ingredients and innovative treatments.

At Beautifeau, we enable beauty professionals to create an immediate and long-lasting wow factor for their clients with game-changing products from the international beauty industry. And if you’re looking for something specific but can’t find it, just let us know. We’re always on the hunt for the next big thing.

OUR PROCESS

At Beautifeau, we have a rigorous selection process for the beauty products we offer on our webshop. We test hundreds of products each year, but only less than ten percent make the cut. We source our products from reliable countries with strict requirements and ensure they are certified for safety. Our focus is on products with the best ingredients and composition that deliver exceptional results, leaving behind high quality and sustainable outcomes. We partner with founders who share our passion for transparency and authenticity to bring you the best beauty products available.